California beer consumers report high satisfaction with their beer choices and access in the marketplace, according to a new survey from MFour on behalf of the California Beer and Beverage Distributors (CBBD).

“California’s beer distributors are delivering choice and access for California’s beer drinkers,” said California Beer and Beverage Distributors President and CEO Victoria Horton.

“Consumers are benefitting from competition and wide selection, whether they love local craft brews or legacy brands. Beer distributors understand California’s fast-paced marketplace and evolving beer trends that California consumers want in their local beer aisle.”

For craft beer consumers, 78% expressed satisfaction with their access to craft products they desire and 81% are satisfied with their variety of choices.

General beer brand consumers expressed similar opinions at 78% and 79%, respectively.

“The customer experience, meeting demand and enabling discovery, is always front-and-center for grocers,” said Ron Fong, President and CEO of the California Grocers Association. “It is gratifying to confirm that consumers, across the board, feel the beer distribution and retail network in California is thriving.”

The survey also reveals insightful information about California beer consumers such as the demographics of craft drinkers versus general beer brand consumers. And while Democrats and Republicans may not agree on much these days, they agree they are happy beer drinkers.

See the survey report here.

Register for the Independent Grocers Golf Tournament

As the weather warms up, it’s the perfect time for independent grocers to get out on the greens and connect with peers during a fun day of golf! Registration is now open for CGA’s annual Independent Grocers Golf Tournament on June 8, 2022 at Foxtail Golf Club in Rohnert Park.

Hit the links with the independent grocery community for the opportunity to network and build professional relationships all while enjoying some healthy competition. Following a welcome breakfast, players will tee off at 10 a.m. and finish off the day with an awards reception and raffle.

Multiple sponsorship opportunities are available including hole sponsorships, golf awards, and the participation gift. Secure your spot today! To learn more about becoming a sponsor, email Beth Wright or call (916) 448-3545.

Register online or download your registration form below.