Senior Management Team
President and CEO
California Grocers Association
CGA Educational Foundation
To contact Ron, please email Jennifer Gold
Ronald Fong assumed the reigns of the California Grocers Association (CGA) as President and Chief Executive Officer on March 31, 2008.
Ron joined CGA after 12 years with the California Credit Union League (CCUL) where he was Vice President of State Government Affairs. He was responsible for the League’s 10-person Sacramento office and directed its advocacy program.
Prior to that, he was Corporate President for United Market, Inc., his family’s independent grocery company operating neighborhood stores in the Sacramento region. He grew up working in his family’s stores and understands the grocery industry from the backroom to the boardroom. His grandfather started Carmichael Supermarket in 1941, the first grocery market in his home town of Carmichael.
During his short tenure at CGA, he is credited with overhauling the government relations program, including the appointment of a new veteran lobbying and political team. Ron also introduced the “Three Legged Stool” program to CGA, which emphasizes a multi-pronged and simultaneous approach to government relations.
He oversees and leads the strategy of the Association’s senior management team, which has made significant and well received changes to CGA’s government relations, member services, conferences and communication programs.
In 2015, Ron received the Donald H. MacManus Award from the Food Marketing Institute, the highest recognition for a state affairs executive. (see Related Links below)
In 2016, Ron was elected to The California State University Foundation Board of Governors.The CSU Board of Governors oversees the CSU Foundation: the university’s central foundation that aims to strengthen the financial capacity of the CSU and broaden access to a high quality education. The Board represents a cross-section of business, community, cultural and educational leaders with a shared commitment to uphold and advance the mission and goals of the university. Read more here.
Ron also serves as President of the California Grocers Association Educational Foundation. As President, he oversees the Foundation’s expanding education, research, career development and college scholarship programs. The Foundation provides financial support for educational programs, including college scholarships and career development, and industry research projects.
Ron is a board member of the Food Industry Association Executives (FIAE) and a member of the Food Marketing Institute’s Government Relations Committee. In 2007, he was invited to join a California Joint Legislature Delegation to China.
Ron, his wife, Carol, and a son reside in Carmichael, CA.
Senior Vice President
Marketing & Business Development
CGA Strategic Conference
Doug has more than 30 years of experience in marketing and member development for non-profit association, entertainment and travel-related industries. He joined CGA in 2010 and is responsible for leading the Association’s membership, communications and events departments. Doug oversees CGA’s member engagement, revenue development, educational programs and the creation and execution of the marketing strategies to enhance CGA’s overall image.
Prior to joining CGA, Doug was Director of Partner Marketing for the Sacramento Convention & Visitors Bureau in Sacramento, CA. In that capacity, Doug developed and maintained integrated marketing partnerships with key stakeholders and corporate partners to extend the image, reach and impact of consumer marketing programs and community events.
His previous employment includes Director of Sales and Premium Seating for the NBA’s Sacramento Kings, Sales and Strategic Partnership Manager for Viacom International, Paramount Parks Division and Conference Marketing and Sales Manager for Viacom International.
Doug joined CGA as Senior Director, Business Development and Strategic Partnerships. In 2012, Doug was named Vice President, Marketing & Business Development & Marketing. In 2014, he was promoted to Senior Vice President, Marketing & Business Development, adding responsibilities for CGA’s internal and external communication efforts.
Doug was graduated from Santa Clara University with a B.S. in Commerce with a marketing emphasis.
Editor, All Publications
Communications, Loss Prevention, Energy Committees Liaison
Dave is the Association’s unofficial historian, having worked for CGA for over 30 years. In his 30 years of service, his main responsibility has been overseeing the Association’s communications program, including publication of its award-winning magazine, California Grocer.
Prior to joining CGA in 1987, Dave worked for four years as Associate Editor for the California Dental Association. In that capacity, he was responsible for content development, editing and publication production.
Dave graduated from Brigham Young University in 1980 with a B.A. in Communications. After graduating he was a reporter for the Provo Daily Herald and the statewide Deseret News in Salt Lake City.
As Communications Vice President, Dave is responsible for all printed and electronic communication including the Association’s bi-monthly magazine California Grocer, the weekly Checkout e-newsletter, website, Buyers’ Guide, as well as other electronic communication.
In addition to overseeing all publications, Dave handles the Association’s media relations, loss prevention programs and emergency management.
Vice President Government Relations Chief Lobbyist
Kelly Ash serves as the Association’s chief lobbyist and is responsible for managing all aspects of CGA’s advocacy efforts. She will represent CGA member companies on strategic advocacy efforts before the State Legislature, regulatory agencies and local municipalities, as well as manage CGA’s government relations staff and contract lobbyists. Ash will also participate on CGA’s Senior Management Team.
“Kelly will be a tremendous addition to our government relations team,” said Ron Fong, CGA President and CEO. “She is no stranger to the California Legislature, having served in numerous positions in the State Assembly. Her experience will prove extremely valuable as the Association continues to strengthen and expand its legislative program.”
Prior to joining CGA, Ash served three years as Capitol Director in the California State Assembly and two years as Deputy Political Director for the Personal Insurance Federation of California. She also has served as a Consultant, Capitol Director/Legislative Director and Legislative Aide in the California State Assembly.
Ash holds a master’s degree in Criminal Justice from Boston University and a bachelor of arts degree in Political Science from Seattle Pacific University.
Events and Sponsorship
CGA Strategic Conference
CGA Educational Foundation
CGAEF Scholarship Endowment
Industry Education Programs
College Scholarship Program
Hall of Achievement
Digital Public Affairs
Administration & Human Resources
Executive Assistant to President/CEO
Property Manager for Aisle 3 Concepts, LLC
Local Government Relations
Marketing & Membership
Supplier Executive Council