CGA Staff

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Senior Management Team

Ronald Fong

  • President and CEO
  • California Grocers Association
  • President, CGA Educational Foundation
  • To contact Ron, please email Jennifer Gold

Ronald Fong assumed the reigns of the California Grocers Association (CGA) as President and Chief Executive Officer on March 31, 2008.

Ron joined CGA after 12 years with the California Credit Union League (CCUL) where he was Vice President of State Government Affairs. He was responsible for the League’s 10-person Sacramento office and directed its advocacy program.

Prior to that, he was Corporate President for United Market, Inc., his family’s independent grocery company operating neighborhood stores in the Sacramento region. He grew up working in his family’s stores and understands the grocery industry from the backroom to the boardroom. His grandfather started Carmichael Supermarket in 1941, the first grocery market in his home town of Carmichael.

During his short tenure at CGA, he is credited with overhauling the government relations program, including the appointment of a new veteran lobbying and political team. Ron also introduced the “Three Legged Stool” program to CGA, which emphasizes a multi-pronged and simultaneous approach to government relations.

He oversees and leads the strategy of the Association’s senior management team, which has made significant and well received changes to CGA’s government relations, member services, conferences and communication programs.

In 2015, Ron received the Donald H. MacManus Award from the Food Marketing Institute, the highest recognition for a state affairs executive. (see Related Links below)

In 2016, Ron was elected to The California State University Foundation Board of Governors.The CSU Board of Governors oversees the CSU Foundation: the university’s central foundation that aims to strengthen the financial capacity of the CSU and broaden access to a high quality education. The Board represents a cross-section of business, community, cultural and educational leaders with a shared commitment to uphold and advance the mission and goals of the university. Read more here.

Ron also serves as President of the California Grocers Association Educational Foundation. As President, he oversees the Foundation’s expanding education, research, career development and college scholarship programs. The Foundation provides financial support for educational programs, including college scholarships and career development, and industry research projects.

Ron is a board member of the Food Industry Association Executives (FIAE) and a member of the Food Marketing Institute’s Government Relations Committee. In 2007, he was invited to join a California Joint Legislature Delegation to China.

Ron, his wife, Carol, and a son reside in Carmichael, CA.

Doug Scholz

  • Senior Vice President, Marketing & Business Development
  • CGA Strategic Conference
  • Membership
  • Communications

Doug has more than 23 years of experience in marketing and partner development for the sports, entertainment and travel-related industries. He brings to CGA a strategic and analytical approach to problem solving that includes realizing new opportunities and managing detailed execution.

Prior to joining CGA, Doug was Director of Partner Marketing for the Sacramento Convention & Visitors Bureau in Sacramento, CA. In that capacity, Doug developed and maintained integrated marketing partnerships with key stakeholders and corporate partners to extend the image, reach and impact of consumer marketing programs and community events.

His previous employment includes Director of Sales and Premium Seating for Maloof Sports and Entertainment, Sales and Strategic Partnership Manager for Viacom International, Paramount Parks Division and Conference Marketing and Sales Manger for Viacom International.

Doug joined CGA in 2010 as Senior Director, Business Development and Strategic Partnerships. In 2012, Doug was named Vice President, Business Development & Marketing. In 2014, he was promoted to Senior Vice President, Business Development and Marketing. He is responsible for leading the Association’s member engagement, revenue development and overseeing the creation and execution of the marketing strategies to enhance CGA’s overall image. In addition, he will oversee the Association’s communications department.

Doug was graduated from Santa Clara University with a B.S. in Commerce with a marketing emphasis.

Kelly Ash

  • Vice President, Government Relations
  • Chief Lobbyist
  • Government Relations Committee Liaison

Kelly Ash serves as the Association’s chief lobbyist and is responsible for managing all aspects of CGA’s advocacy efforts. She represents CGA member companies on strategic advocacy efforts before the State Legislature, regulatory agencies and local municipalities, as well as managing CGA’s government relations staff and contract lobbyists. Ash also participates on CGA’s Senior Management Team.

Prior to joining CGA, Ash served three years as Capitol Director in the California State Assembly and two years as Deputy Political Director for the Personal Insurance Federation of California. She also has served as a Consultant, Capitol Director/Legislative Director and Legislative Aide in the California State Assembly.

Ash holds a master’s degree in Criminal Justice from Boston University and a bachelor of arts degree in Political Science from Seattle Pacific University.


Dave Heylen

  • Vice President, Communications
  • Editor, All Publications
  • Website Coordinator
  • Media Spokesperson
  • Communications, Loss Prevention, Energy Committees Liaison

Dave is the Association’s unofficial historian, having worked for CGA for over 30 years. In his 30 years of service, his main responsibility has been overseeing the Association’s communications program, including publication of its award-winning magazine, California Grocer.

Prior to joining CGA in 1987, Dave worked for four years as Associate Editor for the California Dental Association. In that capacity, he was responsible for content development, editing and publication production.

Dave graduated from Brigham Young University in 1980 with a B.A. in Communications. After graduating he was a reporter for the Provo Daily Herald and the statewide Deseret News in Salt Lake City.

As Communications Vice President, Dave is responsible for all printed and electronic communication including the Association’s bi-monthly magazine California Grocer, the weekly Checkout e-newsletter, website, Buyers’ Guide, as well as other electronic communication.

In addition to overseeing all publications, Dave handles the Association’s media relations, loss prevention programs and emergency management.

Shiloh London Costello, CFRE

  • Executive Director, CGA Educational Foundation
  • Certified Fund Raising Executive
  • CGAEF Scholarship Endowment
  • Industry Education Programs

Shiloh London joined the California Grocers Association Educational Foundation as its first Executive Director in June of 2012.
As Executive Director, Shiloh serves as the organization’s chief development officer. She provides leadership in implementing the Foundation’s strategic plan, developing and managing educational programs, overseeing fundraising and creating greater awareness for the Foundation within California’s grocery industry.

Prior to joining CGAEF, Shiloh served as Executive Director of Business Development for the Foundation for California Community Colleges and Executive Director of the Network of California Community College Foundations. In this dual role Shiloh cultivated sustainable, long-term growth opportunities for statewide partnerships benefiting the California Community College system.

Her previous employment includes Senior Director of Private Sector Campaigns with United Way California Capital Region, Community Relations Manager for Maloof Sports and Entertainment, and Creative Director for The Anthony Robbins Companies.

Shiloh serves as the Vice President of the Board of Directors for Women Grocers of America and is a member of the Cal Poly San Luis Obispo Agribusiness Advisory Board.

Shiloh graduated from California State University Sacramento with a B.A. in Journalism. She holds a Certificate of Philanthropy from Pacific University and received her Certified Fund-Raising Executive (CFRE) credential in 2016.

Shiloh is a 10x marathoner and plans to run Chicago Marathon in October 2018.


Aaron Moreno

Senior Director

Beth Wright

Senior Director

Brianne Page

  • College Scholarship Program
  • Career Development/Tuition Reimbursement Program
  • Hall of Achievement

Nate Rose

  • Digital Communications
  • Digital Public Affairs
  • Digital Advocacy
  • Social Media

Gary Brewer


Tim James

Senior Manager

Sunny Porter

Senior Manager

Jennifer Gold

  • Administration
  • Office Administrator
  • Registrar
  • Executive Assistant to President/CEO
  • Property Manager for Aisle 3 Concepts, LLC

William Quenga

Staff Accountant