Thanks for Gathering

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On the last weekend of September, CGA kicked off the first Gather California in Rancho Mirage. This reimagined conference brought the California grocery community together at a premium resort location for three days of connection, productive business meetings, and fresh insights. We hope those who attended feel more connected than ever to grocery peers and prepared to thrive in the California market.

In addition to our brand-new venue, our reimagined event featured several new events and connective networking experiences, including the Collaboration Kickoff, DIY Networking Adventure, and Dine For A Cause. The popular Emerging Brands Pitch Contest made its return for the fourth year, with Maple Pop! taking home first place. Our General Session program featured an insightful panel discussion between President of Food 4 Less/Foods Co. Kendra Doyel, CGA Board Chair and Chief Administrative Officer of North State Grocery, Inc. Michel LeClerc, and author and political strategist Mike Madrid about what makes doing business in California unique.

Keynote speakers Brent Gleeson, Victoria LaBalme and Chris Failla offered their perspectives on leadership and adaptability through our evolving industry over a series of education sessions. Though we made several changes to this year’s event, Gather also reprised our crowd-favorite Independent Grocers Forum and Enterprise Risk Protection Executive Summit.

Let’s Gather Again

Thank you to all of those who were a part of the first Gather California. Save the date for the next Gather California, taking place September 27-29, 2026 at the Westin Mission Hills Golf Resort and Spa in Rancho Mirage, California. We can’t wait to gather again!

Visit gathercalifornia.com for more information.

CGA Board Experiences Retail Tomorrow

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The CGA Board of Directors took a spin through the future of retail for an immersive Retail Tomorrow experience. Our group visited the Irvine and Young Design Academy at USC to talk all things AI and retail, lunched atop the Los Angeles Memorial Coliseum, met with entrepreneurial-minded Venture Capitalists Michael Jones and Peter Pham, and TikTok-shopped our way through Santa Monica’s 3rd Street Promenade.

Thank you to our sponsors Kimberly Clark, Instacart, RMS Inc., Kellanova, and Certified Federal Credit Union for making this trip to the future possible. View event photos below.

New Issue of CA Grocer Magazine

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Issue 2: Rough Seas Ahead

The latest issue of CGA’s flagship magazine explores the choppy waters grocers are navigating in 2025. From on-again-off-again tariffs to disruptive artificial intelligence, the pages of this issue offer ideas and inspiration to help you sail through rough seas.

Read about how tariffs are impacting ethnic specialty grocers, how high-agency employees may help your company weather uncertain times, and how grocers can adopt AI tools to boost efficiency and profits amid high food prices.

Don’t miss the following must-read sections from Issue 2:

  • Know the Enemy. Know Yourself. Fear Not.
    • Pg. 8 | Kevin Coupe
  • Ethnic Food Markets Face a “Tarrifying” Uncertainty
    • Pg. 16 | Bill Romanelli
  • High Agency: The Answer for Volatile Times
    • Pg. 22 | Nate Rose
  • New AI Grocery Solutions Have Arrived, but Many Grocers Have Yet to Fully Embrace Them
    • Pg. 28 | Dorsey Griffith

Contact Nate Rose if you’d like to be added to our print subscription list.

Store Leader Training Seminar: Register Today

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Invest in Your Store Leaders

CGA and the CGA Educational Foundation’s popular one-day Store Leader Training Seminars are back! Featuring keynote speaker Drew Dudley, this session will explore the real values behind leadership to strengthen your team and business.

This full-day experience—designed specifically for store-level leaders—is an engaging, funny, and practical exploration of what leadership really looks like on the floor. Through stories, structured reflection, and high-energy collaboration and competition, attendees will identify the values that will actually shape their decisions—and leave with leadership tools they can use.

Choose the best session for your team and register below.

Northern California
  • Tuesday, July 22, 2025
  • Register
  • Doubletree Pleasanton at the Club
Southern California
  • Thursday, July 24, 2025
  • Register
  • Hilton Costa Mesa

Embedded in the Barcode

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The Real Values Behind Leadership

Humans are the only creatures on the planet who have a gap between stimulus and response. Your leadership isn’t found in job titles or policies, but rather how you use the “gift of the gap”: how you overcome emotions in order choose to handle a rude customer, respond to an empty shift, and balance policy with empathy and humanity. 

In other words, it’s not a poster on the breakroom wall—it’s embedded in the barcode of everything you do. 

This full-day experience—designed specifically for store-level leaders—is an engaging, funny, and deeply practical exploration of what leadership really looks like on the floor. Through stories, laughter, structured reflection, and high-energy collaboration and competition, you will identify the values that will actually shape your decisions—and leave with a leadership tool you can use immediately to ensure you’re not distracted from that commitment. 

We’ll explore why real leadership often feels invisible, why good people sometimes make bad choices under pressure, and how to build a personal “leadership test” that helps you lead with clarity and consistency—even on days when everything’s going sideways. 

By the end of this session, you will be able to: 

  • Identify the core personal leadership values that already drive your leadership (and define them in real-life terms) 
  • Engage in a deeper, collective examination of the organizational values you use to guide decision-making in the workplace 
  • Recognize the simple, often invisible actions that define true leadership in a retail environment 
  • Build a simple daily accountability tool to turn values into habits (even in chaotic or exhausting shifts) 
  • Learn and share strategies with peers for managing people, pressure, and performance with integrity 
  • Better understand the professional and financial support offered by CGA in building your skills and career 

Featured Speaker

Drew Dudley

Somewhere around the middle of his undergraduate education, Drew realized engaging with the world was a lot more fun than writing papers about it. While still a student he became heavily involved in Canada’s largest post-secondary charitable initiative in support of Cystic Fibrosis Canada, eventually serving as the National Chair of the organization. As he moved into his career, he took on the challenge of creating and building the Leadership Development Program at the University of Toronto, which became the largest and most dynamic in the country.

It was those leadership students who changed the course of Drew’s professional life: they secretly organized a campaign to put him onstage at TEDxToronto 2010, where he delivered a talk that would go on to generate more than 8 million views around the web. A high-achieving lifestyle took its toll however: undiagnosed bipolar disorder set the foundation for binge eating and drinking, and Drew grew to over 300 pounds while struggling with the emotional challenges of a career that kept him on the road 250 days a year.

Drew credits the Day One process with saving his life—he began applying the process to improving his mental and physical health. Recognizing how many people were struggling silently with similar battles, Drew began infusing these experiences into his keynotes, hoping to remind people that their scars in no way stand in the way of their leadership.

In 2018, Drew shared both his story and the Day One process in his first book This is Day One: A Practical Guide to Leadership That Matters. Today, Drew continues to travel the world sharing the Day One process with organizations of all kinds—aiming to redefine leadership for as many people as possible.

Independent Grocers Bocce Ball Photos

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To kick off summer, the CGA Independent Operators Committee hosted the inaugural Independent Grocers Bocce Ball Tournament on Tuesday, June 3.

Nearly 100 independent operators and suppliers met in San Rafael for a laid back day of networking, connection, and fun on the bocce court. Attendees enjoyed tasty bites and refreshments provided by our generous event sponsors.

Check out event photos below.

Introducing Gather California

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A Bold New Identity

The California Grocers Association is excited to unveil a new identity for its signature annual convention.  With renewed energy, a new venue, and a refocused program, this event will emphasize connection and be a difference-maker for retailers and brands doing business in the nation’s largest grocery marketplace. Introducing Gather California, our new brand celebrates the CGA conference’s unique role in bringing together California’s grocery industry to build new relationships and learn about emerging trends.

Click the link below to learn more and register.

Embrace the California Way

Our refocused education program will unlock the emerging trends that are driving California’s dynamic grocery industry—the very trends that set the pace for the rest of the country. With our new, refreshed model, Gather California will emphasize opportunities for connection and relationship-building throughout the conference. CGA will maintain the productive, pre-scheduled meeting format we are known for, but add inviting spaces and events that are conducive to building lasting connections.

Mark Your Calendar

The Westin Rancho Mirage Resort & Spa will be the new host hotel of Gather California. Attendees will enjoy being together in one location with upgraded accommodations and access to all property amenities, including the luxurious spa, restaurant, pools, gym, and championship golf facilities.

Save the date for Gather California on September 21-23, 2025 at the Westin Rancho Mirage Resort.

Issue 1: The Rise of the MAHA Movement

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Exploring Make America Healthy Again

The national conversation around public health and wellness is changing, thanks in part to a movement led by U.S. Health and Human Services Secretary Robert F. Kennedy Jr. In Issue 1 of California Grocer magazine, we unpack the Make America Healthy Again or “MAHA” movement and explore the personalities driving the online conversation about reshaping how Americans eat. Plus, our columnists take on the MAHA movement, from ultra-processed foods to artificial food dyes.

While this issue will bring you up to speed on all things MAHA, we also highlight industry leadership and burgeoning talent. Meet this year’s CGA Rising Stars of California’s grocery community and get to know The Illuminators Headlite, CGA Board Member, and industry powerhouse Subriana Pierce.

Click here to read Issue 1.

Be sure to add the following sections to your reading list:

  • From Food Dyes to Clean Labels: How food culture wars are redefining the aisles
    • Pg. 16 | Michele Fuller
  • Idols: Influencers move the needle on health and wellness
    • Pg. 20 | Grace Becker
  • The Rising Stars of the Grocery Community: Highlighting the best and brightest talent in the grocery industry
    • Pg. 24 | Grace Becker
  • Subriana Pierce, 95th Headline and President of The Illuminators
    • Pg. 34 | Dorsey Griffith

Grocers Use Their Voice at the Capitol

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On Wednesday, April 23 the grocery community came together in Sacramento to advocate for the industry. More than 70 grocers participated in 40 legislative meetings with lawmakers and staff to tell their stories about how proposed legislation would impact their business. Priorities for the day included self-checkout, gift cards, shopping carts, food access, and swipe fees.

During our morning program leading reporters from the Capitol Press Corp, Ashley Zavala, KCRA 3, Alexei Koseff, CalMatters, and Dustin Gardiner, Politico joined for a Media Matters panel discussion. New legislative members Asm. Alexandra Macedo and Asm. Mark Gonzalez joined for a Meet the Freshmen panel. And finally, veteran lawmakers Asm. Heath Flora and Asm. Liz Ortega provided insights on what they’re seeing at the Capitol.

After a productive day at the Capitol, lawmakers met us back at CGA headquarters to mix and mingle with the grocery community. The highlight of the evening was the second annual Legislative Bag-off Competition, judged by national best bagging champion from Nugget Markets. Competitors included Asm. Juan Alanis, Asm. Alexandra Macedo, Asm. Blanca Pacheco, and Asm. Jose Solache. Asm. Alexandra Macedo took home first place.

Thank you to all who joined us on this important day of advocacy for the California grocery community. Thank you to our 2025 sponsors for supporting our event!

Independent Grocers Bocce Ball Tournament

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From the Green to the Court

The CGA Independent Operators Committee is thrilled to introduce the inaugural Independent Grocers Bocce Ball Tournament.

Trade in your golf clubs for bocce balls and join us for an inclusive day of business and fun on the bocce court. Whether you’re a seasoned player or new to the game, this event promises great networking, friendly competition, and a chance to connect with industry peers in a relaxed setting.

The game is easy to learn and even more fun to play. Click here to watch a quick “how-to” video.

Even Details and Registration

📅 June 3, 2025

📍 Marin Bocce Federation, 550 B Street, San Rafael, CA

 EVENT SCHEDULE
9:00 a.m. Registration Opens

9:45 a.m. Overview of Play, Rules, & Scoring

10:00 a.m. Play Begins

10:00 a.m. – 2:00 p.m. Food Stations & Display Space Open

10:00 a.m. – 1:30 p.m. Raffle Ticket Drop & Silent Auction Open

1:30 p.m. – 2:15 p.m. Raffle & Silent Auction Pickup

2:00 p.m. 1st & 2nd Place Awards

Enjoy a day filled with camaraderie, delicious refreshments, and a little friendly rivalry—all while strengthening connections within the independent grocery community.

Space is limited, so gather your team and register today! Click here to register and view sponsorship opportunities.