SACRAMENTO, CA (December 1, 2014) – The California Grocers Association has promoted Doug Scholz to Senior Vice President, Business Development and Marketing, effectively immediately.
In this position, Scholz will continue being responsible for leading the Association’s member engagement, revenue development and overseeing the creation and execution of the marketing strategies to enhance CGA’s overall image. In addition, he will oversee the Association’s communications department.
“By combining the communications department with membership, conventions and marketing, CGA will maximize existing synergies and allow for greater uniform messaging, while streamlining our expanding marketing programs,” Fong said.
Scholz joined CGA in 2010 as Senior Director of Business Development and Strategic Partnership. He was promoted to Vice President of Business Development and Marketing in 2012.
“During the short time Doug has been with CGA he has done a fantastic job re-inventing the CGA Strategic Conference, driving membership to new heights and marketing our events at a highly professional level,” said Fong. “He has changed and innovated our programs, two of the key factors of our culture and path to the future.”