Ronald Fong Named New President and Chief Executive Officer of California Grocers Association


Contact: Dave Heylen, V.P. Communications California Grocers Association
Tel: 916.448.3545
Fax: 916.448.2793 1415 L Street, Suite 450
Sacramento, CA 95814
E-mail: [email protected]

New President To Assume Duties on March 31, 2008

SACRAMENTO, CA (March 13, 2008) – California Grocers Association Chairman of the Board Richard E. Morgan, Jr., Holiday/Sav‐Mor Foods, announced today that Ronald Fong has been named the Association’s President and Chief Executive Officer.

Fong joins CGA after 12 years with the California Credit Union League (CCUL) where he was Vice President of State Government Affairs. He was responsible for the League’s 10‐person Sacramento office and directed its advocacy program.

Prior to that, Fong was Corporate President for United Market, Inc., his family’s independent grocery company operating neighborhood stores in the Sacramento region. He grew up working in his family’s stores and understands the grocery industry from the backroom to the boardroom. His grandfather started Carmichael Supermarket, the first grocery market in Carmichael, in 1941.

Morgan said CGA’s Executive Committee unanimously selected Fong from an impressive list of candidates based on his strong advocacy skills and knowledge of the legislative process.

“We are very fortunate to have an individual that fit all our main criteria,” Morgan said. “Ron is extremely enthusiastic about government relations, has a strong grocery background, is a native Californian and a lawyer. The Board of Directors believes he is the perfect candidate.”

While at CCUL, Fong was credited with aggressively expanding its legislative advocacy department through the implementation of a series of programs and initiatives including the re‐tooling of the League’s political advocacy committee or PAC, grassroots development and lobbying team.

“I have had the pleasure of working with many seriously talented government relations professionals at the California Credit Union League,” Fong said. “Together, we built a full‐scale government relations program that we believe to be among the best in California and Nevada.”

Fong’s appointment is the result of a nationwide search that began in January and is effective immediately. He will take up his new duties on March 31.

As President, Fong will serve as the Association’s chief legislative advocate and oversee CGA’s government relations, member services, convention and communications programs. In addition to his Association responsibilities, Fong will also serve as President of the California Grocers Association Educational Foundation (CGAEF). The Foundation provides financial support for educational programs, including college scholarships and career development, and industry research projects.

“I have the privilege of leading CGA, an industry which I care deeply for, to the next level of excellence, particularly in government relations,” Fong said. “The grocery business has provided my family with the opportunity of serving our community for over 50 years. I am proud to come back to the business I have known all my life to help our members with the challenges and changes of the future.”

The California Grocers Association is a non‐profit, statewide trade association that has represented the food industry since 1898. CGA membership includes approximately 500 retail members operating over 6,000 food stores in California and Nevada, and approximately 200 grocery supplier companies. The Association is recognized as the industry leader in the areas of government and industry relations, public relations, education and communications.

Fong succeeds Peter J. Larkin who resigned in October 2007 after 11 years as CGA president to open a public affairs firm based in Sacramento. Fong’s wife, Carol, is a licensed clinical counselor. Together, they are parents to Jaden, a second grade student. The family resides in Carmichael, CA.