Educating your customers about the true facts on food expiration is critical to changing some of the urban myths that have been propagated by opponents of the grocery retail industry. In particular, some anti-grocers groups, like LAANE down here in Los Angeles, have told community groups that grocers stock “expired” products, produce and meats in under-served communities. These lies will take hold unless consumers become knowledgeable about how the varied expiration schemes actually work.