Certified Meeting Professional and KeHe Accounts Rep Join Events and Sponsorship Team
The California Grocers Association is proud to welcome two experienced professionals to the marketing and events team, Pascale Senejoux, director of events and sponsorship, and Dave Cook, business development manager.
“The Association is thrilled to welcome extraordinary new talent to the team to elevate our signature industry events and strengthen our relationships with our corporate partners,” said Chief Operating Offer Doug Scholz. “With Pascale’s background as a Certified Meeting Professional and Dave’s long history in the food industry, we look forward to the expertise and fresh perspectives they each bring to their roles and CGA’s offerings.”
As Director of Events and Sponsorship, Senejoux will produce the Association’s meetings, events, and annual conference, Gather California, from conception through to completion. She will also oversee sponsorship development and the work of a combined sales team to ensure revenue budgets are achieved.
Prior to joining CGA, Senejoux served as Vice President of Operations and Client Service at financial advisory practice Sutley Wetzer, Inc. She also served as Director of Event Management for San Diego Tourism Authority. In addition to her certification in meeting planning, Senejoux holds a Bachelor of Science in Business Management from San Diego State University.
As business development manager, Cook will develop and implement the Association’s sponsorship plans to generate revenue and build strong, long-term relationships with corporate partners.
Cook has more than 20 years of experience in the food industry, most recently working as a Key Accounts Rep for KeHe Distributors. He holds a Bachelor of Science in Food Science and Technology from California Polytechnic University.
Both roles report to Chief Operating Officer Doug Scholz.