California Grocers Association Promotes Doug Scholz to Vice President, Business Development & Marketing


Contact: Dave Heylen, V.P. Communications California Grocers Association
Tel: 916.448.3545
Fax: 916.448.2793
E-mail: [email protected]

California Grocers Association
1415 L Street, Suite 450
Sacramento, CA 95814

SACRAMENTO, CA — (April 9, 2012) – The California Grocers Association (CGA) has promoted Doug Scholz to the position of Vice President of Business Development and Marketing, effective immediately.

In this newly created position, Doug will be responsible for leading the Association’s member engagement, revenue development and overseeing the creation and execution of the marketing strategies to enhance CGA’s overall image and reach.

“Since joining CGA, Doug has proven himself as a leader and innovator for the Association,” said CGA President Ronald Fong. “His knowledge and experience in business development and marketing coupled with his willingness to think outside the box has been a tremendous asset to the Association.”

Scholz joined CGA in July of 2010 as Senior Director of Business Development and Strategic Partnerships.

“In his new position, Doug will work in collaboration with the Senior Management Team to develop and execute marketing strategies that support the Association’s strategic business plan, as well as enhance CGA’s brand equity and awareness,” said Fong. “He will continue his duties as the strategic partnership leader and forge ahead in relationships with our Illuminator and vendor/supplier partners.”

Prior to joining CGA, Doug was Director of Partner Marketing for the Sacramento Convention & Visitors Bureau in Sacramento, CA. His previous employment includes Director of Sales and Premium Seating for Maloof Sports and Entertainment, Sales and Strategic Partnership Manager for Viacom International, Paramount Parks Division and Conference Marketing and Sales Manager for Viacom International.

The California Grocers Association is a non-profit trade association representing the food industry since 1898 and represents approximately 500 retail members operating over 6,000 stores in California and Nevada.