California Grocers Association Hires Sunny Chang as Membership Marketing Manager


Contact: Dave Heylen, V.P. Communications California Grocers Association
Tel: 916.448.3545
Fax: 916.448.2793 1415 L Street, Suite 450
Sacramento, CA 95814
E-mail: [email protected]

SACRAMENTO, CA (January 24, 2013) – The California Grocers Association is pleased to announce the hiring of Sunny Chang as Membership Marketing Manager, effective immediately.

In this position, Chang is responsible for expanding the Association’s member initiatives and promoting the benefits of Association involvement among existing and prospective companies in the retail grocery industry. In addition, she will oversee the creation, promotion and delivery of various member programs, membership communications and initiating member outreach. She will also be responsible for integrating communication activities across various organization departments to assure continuous, comprehensive and brand-supportive messaging.

Chang brings to CGA nearly a decade of marketing and brand management experience in multiple industries. Prior to CGA, she was Digital Media Manager for Ericsson, a telecommunications equipment and services provider. She has also worked as a graphic designer at several Sacramento-based graphic design studios including Pat Davis Design Group, Marketing By Design and United Parenting Publications.

“Sunny’s extensive professional experience, enthusiastic attitude and demonstrated ability to coordinate and direct projects will allow the Association to better service our membership and effectively promote the Association’s numerous benefits to potential members,” said CGA President and CEO Ronald K. Fong.

Chang graduated from the University of California, Davis, with a BS in Visual Communications and a Master of Business Administration focusing on Marketing and General Management.

The California Grocers Association is a non-profit trade association representing the food industry since 1898 and represents approximately 500 retail members operating over 6,000 stores in California and Nevada.