WIC Reminder: Implementation of New Peer Group Criteria and Reimbursement System

The California Supplemental Nutrition Program for Women, Infants, and Children (WIC) is reminding vendors that the provisions of WIC Regulatory Bulletin 2014-03 dated April 4, 2014, regarding the implementation of new peer group criteria and a corresponding reimbursement system is effective June 1, 2014. This reminder is included in WIC Vendor Alert 2014-07.


WIC authorized vendors were mailed letters in April 2014 with their new peer group category assignment for their authorized store. These peer group assignments are based on information WIC currently has on file for each authorized store. Currently, MADR rates become effective on a Friday. However, for this initial implementation, vendor MADR rates will become effective on Sunday, June 1, 2014. After this initial implementation, subsequent MADR effective dates will be on a Friday.

Should you have any questions, please do not hesitate to contact Keri Askew Bailey or Tim James.