Supplier Executive Council

Supplier members have the opportunity to further participate in the Association by joining CGA’s Supplier leadership committee called the Supplier Executive Council (SEC).  This elevated designation of CGA membership provides supplier members with increased access to California retailers through networking events including CGA’s annual December board meeting, executive led store tours, and other exclusive SEC only events.

2016 SEC Events

Store Tour Series

SEC members can participate in quarterly, executive-led tours of selected California grocery retail operations.  These tours offer an opportunity to learn how these California retailers approach their operational strategies, obtain insights on their customers and experience their business where it actually happens.

To more information or to register for future store tours, contact Sunny Porter.

Draeger’s Market – Wednesday, March 23, 2016

The 2016 CGA Supplier Executive Council Store Tour series opened with Draeger’s Market, a Bay Area icon for more than 90 years. Family owned and operated to this day, Draeger’s isn’t just a supermarket, but a “marketplace” where customers can find the highest quality specialty and gourmet items, produce, meat, wine, liquor, prepared bakery and deli foods, flowers and housewares. The tour was hosted by Chief Operating Officer Richard Draeger.

Vallarta Supermarket – Wednesday, May 25, 2016

Vallarta Supermarkets capitalized on serving the Hispanic community, a niche that was not addressed by the big chain stores. Their stores offered a wide variety of Latin foods and products which could only be found at its store. District Manager Emmanuel Gonzalez, the youngest son of founder Enrique Gonzalez Sr., led the tour.

Smart & Final Stores – Thursday, August 11, 2016

For many years, Smart & Final was known as “the smaller faster warehouse store,” a place where restaurant chefs, culinary professionals and other businesses and organizations shopped for restaurant-quality product assortment and low warehouse prices. Today, their convenient locations provides high quality fresh produce, low prices and different size products all without a membership fee. In addition, they have everything small businesses, clubs and organizations need on a daily basis. The tour will be hosted by President & CEO Dave Hirz.

Gene’s Fine Foods (Owned by Mar-Val Foods Stores) – Tuesday, November 2, 2016

In Pleasanton, Gene’s Fine Foods was a family-owned grocery store known for its sublime produce and meat selections. With competition barreling into Pleasanton, business was losing ground. To avoid closing its doors in 2012, Mar-Val Food Stores saw value in the Gene’s Fine Foods name and stepped in to buy the 22-year-old store. Given the license to use the Gene’s Fine Foods name, Mar-Val continues the store’s great reputation for meat and fish, but adds Mar-Val’s commitment to community. Third generation of Mar-Val, Casey Rodacker and Tyler Kidd, walked us through the newly renovated Gene’s Fine Foods.


December CGA Board of Directors Meeting

SEC members receive a special invitation to attend the CGA Board of Directors annual December meeting, reception and banquet. It is a great opportunity to get to know the industry executives that make up CGA’s Board of Directors. Additionally, during this event, CGA offers a separate educational program for SEC members. In 2016, UCLA Anderson Forecast Senior Economist Jerry Nickelsburg provided an update on the national and California economic outlook with a particular focus on the potential impacts from the November 2016 election.