While consumers continue to shop, even in the face of prolonged economic recovery, much has changed about the way they shop. Today’s consumers are faced with more product and brand choices, Channel options and economic pressures than ever before. They are also much savvier than any time in modern shopping history. Consequently, the need to understand the true picture underlying the HOW—and WHY—of shopping has never been greater.
Shopping Topography looks at the wider contexts of how and why consumers shop by taking a holistic approach to behaviors, expectations and experiences.