The shopping landscape is continuing to evolve and shoppers are more taxed than ever to balance their needs and their wallets. Shoppers are also coming to the stores better prepared than ever for the “battle”. Today, some shoppers spend as much as an hour getting ready to maximize their deals as they make their way down the aisles of our various channels. Understanding how to appeal to their everyday needs and wants is critical to maximizing your success whether it’s through EDLP or targeted efforts, winning the shopper is more critical than ever.
