CGA + CGAEF Host Statewide Store Leader Training Seminars

The California Grocers Association and CGA Educational Foundation were thrilled to bring back our popular store leader training seminars to both Northern and Southern California this year. Store leaders from across the state— representing over two dozen grocery retailers— joined us for two day-long training seminars in Costa Mesa and Walnut Creek packed with informative speaker sessions and interactive exercises for store directors, assistant directors, and department managers.

Our training seminars were designed to give store leaders an opportunity to refine their leadership skills and further their professional development. Leaders had the opportunity to collaborate with one another and share ideas and best practices with the group. 

The event was book-ended by author and speaker Stan Phelps who inspired attendees to drive employee engagement by incorporating team building, recognition, and empowerment into their management practices.

Instructors from the WAFC Retail Management Certificate program gave attendees a taste of the curriculum with sessions on the principles of retail management, including marketing, merchandising, and customer service.

Finally, Christopher P. Norris from Wicklander- Zulawski & Associates, led a practical session on deescalation and conflict management to help store leaders peacefully resolve disputes, manage unwanted patron behavior, and maintain safe and profitable operations.

After a full day of training, leaders came away with newfound inspiration and tools to bring back to their staff. View photos from the event below.

Thank you to our sponsors for supporting our seminars!

• Certified Federal Credit Union



• C&S Wholesale

• TruGrocer Credit Union

• PepsiCo