CGA’s Annual Convention Returns to Rancho Mirage September 27-29, 2026
The California Grocers Association is thrilled to welcome you back to Gather California, our bold annual convention that helps brands like yours break into the state’s ultra-competitive grocery market. Gather brings the industry together to build relationships and explore emerging trends shaping the future of grocery.
Registration is now open. Get a head start and save with special presale rates. Prices go up July 1, so don’t wait.
Stay in Style
We’re thrilled to return to the elevated Westin Rancho Mirage Resort and Spa, a spacious resort spread across 365 acres in the beautiful Coachella Valley. The resort is a convenient drive from downtown Palm Springs and offers a serene escape with premium amenities.
Attendees will enjoy upgraded accommodations and access to all property amenities, including a Pete Dye-designed championship golf course, multiple swimming pools, and an award-winning on-site spa.
Grow Your Brand at Gather
Our event connects brands with California’s top retailers—from independent operators to large chains. Sponsors of Gather get the added benefit of pre-arranged meetings with selected participating retailers, opening the door to valuable relationships and new business opportunities.
Our packages are fully customizable to align with your objectives, so click the link below to view available sponsorship opportunities. Reach out to Dave Cook, Business Development Manager, to start the conversation.