TUESDAY, JANUARY 8, 2019
“PURPLE GOLDFISH: Little Things Make the Biggest Difference in Customer Service“
In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time. More than any other factor, your brand’s customer experience will determine whether you thrive and profit or struggle and fade.
Stan Phelps is the Founder of PurpleGoldfish.com. He is a TEDx speaker, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career, Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy.
He’s the author of six books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition and Red Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries.
Sponsored by CGA Educational Foundation
WEDNESDAY, JANUARY 9, 2019
“THE SECRETS OF SOCIAL MARKETING SUCCESS: How Social Marketing Gets You Seen, Attracts Talent and Makes You Money”
This high-energy, entertaining, motivational social media program is based on an in-depth seven-year study of hundred’s of top performing companies in 18 industries that used social media to successfully drive revenue, new business and profits – regardless of size, budget or training. Through candid interviews and direct work with these companies, Brian learned the specific strategies and tactics used to succeed. This session looks at those best practices and teaches you a proven process to create your own marketing success.
CEO, The Brian Carter Group
Brian Carter has been a digital marketer for 18 years and a trusted influencer for a decade. A bestselling author, IBM futurist and one of LinkedIn’s top 25 social media experts, he has over 250,000 online fans and students. Brian has built marketing programs and been a keynote speaker for Microsoft, NBC, Universal, Citrix, Marketo, Salesforce and more. His media appearances and interviews include Bloomberg TV, Inc, The Wall Street Journal and Entrepreneur Magazine. His hands-on business experience, cutting-edge insights, and background in stand-up comedy culminate in a keynote speaker and trainer who leaves every audience not only entertained but armed with powerful strategies and tactics.
Sponsored by Bimbo Bakeries U.S.A.
THURSDAY, JANUARY 10, 2019
“SUPERHERO LEADERSHIP: How Everyday People Can have an Extraordinary Impact”
Leadership starts with the ability to look at every challenge – even the mundane tasks – as an opportunity to make a positive impact.
Brett Culp shares powerful stories from his filmmaking adventures of ordinary people who have accomplished extraordinary things. He demonstrates how everyone has the opportunity and capacity to embrace leadership and make an impact. By learning to see themselves as leaders contributing to a noble, shared vision, attendees will feel empowered to bring greater confidence and enthusiasm to their everyday tasks.
Co-founder, The Rising Heroes Project
Brett Culp is an acclaimed filmmaker whose work has inspired audiences around the world. With his uplifting documentary film Legends of the Knight, Brett pioneered a ground-breaking approach to community building and relationship-driven engagement. Brett’s uplifting keynotes deliver practical methods for aligning teams behind a meaningful mission and creating growth through trust and genuine connectivity. His high-energy programs are filled with touching moments, extraordinary filmmaking stories, humor, and insights about developing rewarding relationships through generosity and authenticity.
Sponsored by Kimberly-Clark, Corporation