Millennial’s—Gen Y: Communication and Converting the next generation of Customers

Businesses across America are trying to figure out how to reach the next biggest demographic in America. The Millennial’s, the demographic considered Generation Y: those born between the early 1980s and the early 2000s. Millennials, the under 35 years of age group, is made up of 80 million in the U.S. making up 30% of the population who will become the biggest “spending” consumers in years to come.

All Natural foods, Grab-n-Go lunch and dinner, Online Ordering, and even Wine Tasting or dining at a grocery store, has made way for taking consumer’s dining dollars away from restaurants. How to make your grocery brand more “Millennial-Friendly”? Connecting with this very large and lucrative demographic will be crucial to the future of the grocery business. What is the best way to reach them? What types of promotions turn them off or on? What will the future of grocery look like in 10 years and how can your brand capitalize on the opportunities to reach them?