The Impact of California’s Drought on Retail Operations and Consumers

The Winter of 2013-2014 will go down in historic terms for the extended December freeze and the Polar Vortex becoming the nation’s most famous new weather phenomena. However, the most impactful issue that is sure to make an impact on retail operations for the coming year is the drought gripping California. While February is starting with much-needed rains, the depleted snow-pack and Governor Brown’s declaration of a Drought State of Emergency, this issue will not go away quietly. On March 19th, California Grocers Association Members will learn about the impact to California’s Fruit and Vegetable production and how to forecast and plan for the coming summer dry season.