Crisis Management in Action | The Tuscon Tragedy

On the morning of January 8, 2011, a gunman opened fire during a community meeting hosted by U.S. Representative Gabrielle Giffords in Tuscon. The event took place in a supermarket parking lot in a small suburban community and created waves of shock throughout the United States and abroad.

During a crisis an effective incident management strategy is critical. Have you recently evaluated whether or not your company has adequate plans in place to:

  • Maintain connectivity and continuity,
  • Handle media relations,
  • Maintain information security,
  • Assist law enforcement,
  • Deliver high-volume and multi-channel communications, and
  • Ensure employee safety

Join Safeway’s V.P. of Loss Prevention, Kathleen Smith as she shares lessons learned during a critical incident and the importance of an effective crisis management strategy.