President’s Message

California Grocer
2016, Issue 5

“Protecting Our Investment”

The effects of the upcoming November General Election will be felt for years to come, as many see this election as a watershed that could change the direction of a country as a whole.

With the two parties in Washington offering starkly different visions of governance, the outcomes of the presidential and congressional elections are certain to be felt well beyond the beltway, impacting our everyday lives.

With all the tumult of the federal races, we cannot forget that Californians and specifically the grocery industry face an epochal election with the presence of Proposition 67 on the ballot.

For those who may not know, Proposition 67 is a referendum on SB 270, the state ban on single-use plastic bags passed by the California Legislature in 2014. That measure was a hard fought victory for CGA and our allies in the retail and environmental communities.

As with any landmark legislation (California was the first state in the nation to pass a statewide ban on these bags), it took several attempts before enough legislators were convinced that this was a policy that made sense to businesses, consumers, and the environment.

Once our industry decided that a uniform, statewide ban on these bags was best in the long run for environment, consumers and business, we went all-in and invested a significant amount of human resources to see this policy across the legislative finish line.

The commitment to legislative passage was only the first phase of CGA’s investment into the passage of this law. Beyond the halls of the statehouse, we worked with various stakeholders around the state to convince local governments to pass similar plastic bag bans.

At press time, there are over 150 jurisdictions across California that have passed bans modeled after the original SB 270. It is worth noting that more than 40 percent of Californians have been living with a ban on the environmentally harmful single-use plastic bag.

Our investment in this policy has continued to grow as we work now to protect our policy investments that resulted in the passage of SB 270 and the many local bans across the state. It is impossible to overstate how important the passage of Proposition 67 is to California grocers.

I urge CGA members to not only vote for the measure, but to invest time educating your employees on the importance this initiative is to you and your business. This will ensure that your front-line associates will provide accurate information regarding this important legislation when responding to customer inquiries. Face-to-face, one-on-one advocacy is more effective than any campaign mailer, or 30-second soundbite on television.

Let’s all come together ‪on November 8 to protect our investment in ourselves, our customers, and our environment, and pass Proposition 67. We’ve invested too much not to.

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