California Grocers Association

California Grocer

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Grocery Retailer Subscribers

California Grocer – The Voice of the California Grocery Industry

Who Reads California Grocer?
Everybody who's anybody in California's food industry. The list of subscribers is a who's who of the grocery industry. From CEOs of California's biggest grocery chains to owners of small, neighborhood markets, these readers are the people you want to reach.

As the official publication of the California Grocers Association (CGA), California Grocer is mailed bi-monthly to all CGA members. They rely on California Grocer to stay informed on the latest legislative changes, market trends and new innovations in the food industry.

California Clout
There’s a saying that as goes California, so goes the rest of the country.

While it may be only one state, California represents 12 percent of the nation’s population - and a big share of its consumers buying power.

According to the 62nd annual Progressive Grocer report, 10 percent of the nation’s supermarkets are located in California. Several of the top supermarket chains in the country are headquartered in California. In addition, more than 150 food industry companies are headquartered here.

Those are impressive numbers. Not surprisingly, 12 percent of all supermarket sales in the nation are rung up in California.

It all adds up to clout that you can’t get in one state anywhere else in the country. Whether you’re updating an existing product or launching a new service, shelf item or line equipment, California is the essential market. And there’s no better way to reach that market than via the California Grocer.

But it's not only owners who are avid readers of California Grocer. The magazine's subscribers also include the key buyers at all major supermarket chains and many independent grocery stores.

Together with store owners, buyers look to California Grocer as their source for information.

Expanded Circulation
Complementing our excellent editorial is our expanded circulation. Our Annual Buyers’ Guide (June issue) allows California Grocer access to key buyers, middle and upper management, as well as CEOs and Presidents. All have been added to our circulation base. Who are the retailers you want to reach in California. If they're listed here, they're top management and many associates receive the publication.

This means that your ad is being read by the decision makers in the industry.

Top Editorial Staff
Our editorial now includes top national writers:
Len Lewis – Former editor, Progressive Grocer
Kevin Coupe – The Content Guy and Editor, MorningNewsBeat

CGA is the only industry trade association with statewide presence. From cities and counties to state and federal issues, California Grocer readers are kept abreast of everything happening in government. Our government relations updates are what they want. It’s what they need. Our writers include:
John Motley, VP, Government Relations, Food Marketing Institute

Expanded Departments
In addition, we’ve added new departments:
Know The Law – Human Resources: Providing important information impacting your bottom line.
CGA Member Profile – Recognizing the Association’s movers and shakers.
Government Relations: Questions and Answers – Top regulatory leaders answering important industry questions.